“Until the lion learns to write, every story will glorify the hunter”



“Are you a BOMB”?



“You can’t be what you can’t see”

Welcome to BE.Xcellence

“BE.Xcellence, identifies opportunities to support the aims and objectives of the Welsh government's anti-racism action plan. By creating innovative spaces and identifying opportunities that provide equity, we are meeting people where they are, with the vision of creating a Wales that is an "infusion" of cultures and traditions, underpinning cynefin for all the citizens and visitors of Wales.”

Donna AliDirector - BE.Xcellence CIC

Together, we must continue to build a strong and diverse society here in Wales, where people of every race, faith and colour are valued for their character and their actions.
We all want to help create a peaceful and harmonious country where our children and future generations can thrive.

- Jane Hutt MS, Deputy Minister and Chief WhipWelsh Government

Welsh Government, are leading the way to an anti-racist Wales.

The guiding principle of this plan is that the
‘rhetoric’ on racial equality should be translated
into meaningful action, with organisations
and institutions made accountable for turning
this into reality as is common with other
important policy areas.

Professor Emmanuel OgbonnaCardiff University

We don't like to brag, but we're are changing the narrative

“"The BOMB radio show, is about giving people an opportunity to excel"”

Ricardo ErasmusParadigm Shift

“"The BOMB radio show is a creative programme, which encourages business owners and consumers to be aware of the different products and services available, local and nationally. My experience on the show helped to inform a broader range of people, aware of the work I have been doing with the new curriculum for Wales"”

Abu Bakr Madden Al ShabazzEducational Consultant ACAP Academy

“I tune into the BOMB every week, to hear all about the local entrepreneurs. I also love to hear my mom, Donna Ali, with her inspiring words of encouragement for the listeners, she is amazing, but I am bias.”

Bianca AliActivist

Collaborations - Friendships - Partnerships - are KEY to our success!